In an ever-growing market, where more and more Brands are appearing every day, it is important to have your identity and differentiate yourself from the rest of the market. It is not the primary concern of the consumer to be described the advantages of your product or service, but to know your Brand Story. This will develop a sense of trust between you and the consumer, spread your Brand and strengthen your identity.  The consumer will always be there for you and will create other potential consumers.

But how are you going to do that? Even your Logo for the consumer plays a very important role.

One of the best-known examples is that of Nike. A Brand, which has taken the largest segment of consumers not only for its products but also for the history behind its Logo.

The Nike swoosh symbol is one of the world’s simplest but most effective branding visuals.

-Logomyway Nike Logo and Its History

But let’s take it from the beginning.

What is Storytelling?

Storytelling is storytelling, that is, the act of sharing a story with an audience. This narrative can take many forms, such as the spoken word, the written word, the cinema, the theater, but as we see it has also been established in the field of Advertising.

Storytelling can be used to entertain, educate, inspire and awaken and is therefore a fundamental part of human communication.

In the context of business, Storytelling is often used to connect with consumers and create an emotional bond with the Brand itself.

By communicating the history and values of a Brand, businesses can create more meaningful understanding and emotional communication with their target audience.

As a result, this helps to build trust, loyalty and support.

Effective storytelling in the business industry involves understanding the audience, identifying the basics of the story, and creating a compelling narrative that resonates with the audience.

This can be achieved by various means, such as video, Social Media, Campaign Ads and many more.

Overall, Storytelling is a powerful tool that can be used to transmit information, entertain and create emotional connections with the audience.

As far as the business sector is concerned, it can be used to create a strong brand, connect with consumers and promote brand products.

In other words, it is an effective way to establish yourself in the market and create a Story around your name but also to strengthen your Brand Identity.

But why is Brand Storytelling important for your business?

There are several reasons why Brand Storytelling is important for a business.

Initially, it helps to differentiate a Brand from its competitors. In a crowded market, it can be quite difficult for a business to stand out.

On top of that, Brand Storytelling helps build trust and credibility with consumers. People are more likely to work with companies that feel they know, understand, and share common experiences.

Thus, a brand can give its consumers a deeper understanding of its values.

However, as a technique it can also be used to increase brand loyalty and retain customers. It has been observed that when consumers feel emotionally attached to a Brand, they are more likely to continue to trust it, continue their purchases and even recommend it to others.

Finally, Brand Storytelling can also be used for marketing & advertising purposes.

A good Storytelling can be used to create original and interesting content that keeps the interest of the audience unalleviated, interacts with them (engagement) and informs them through various marketing channels.

In conclusion, Brand Storytelling is a powerful tool that can help businesses create a strong Brand Identity, that will remain unchanged over time, consumers will connect with it, share their experiences with it, grow up with it and teach it to future generations.

Essentially, a dynamic Brand Identity ends up becoming a member of your daily life and family without you consciously realizing it.

It becomes part of your life.

Brand storytelling and design intimately work together to direct the way in which people interact with your brand.

-99Designs The Power of Brand Storytelling through design

How do you create the Brand Storytelling of your business?

DEFINE YOUR "STORY"

How can you know which story is ideal to talk about your business? It’s simple! Just think “What made you want to start your business” and incorporate that passion into your story.

Start creating a summary of what you value most and turn it into a mission statement, which should include:

• Your product or service
• Your target audience
• Your location
• The industry
• Your values &
• How do you differentiate yourself from the competition

All the above will help you formulate your story better. Whatever distinguishes your business, has to be emphasized. You should include details that will help spread the word about your business and cause an emotional bond with your audience.

RESEARCH THE COMPETITION

Check the companies in your industry and discover “How your story differs from the competition”. In addition, check on how Storytelling works for your competition and what design elements they use to tell their story.

WHAT WILL YOU NEED FOR YOUR BRAND STORYTELLING?

Start creating a summary with the elements that you think will help you tell the story of your Brand. Write down everything you’ll need to get started. For example, do you want to spread the word about your business through a website? So, you’ll need Logo, photos and artwork.

Think about the stage your company is in the present and what your goal is for the future. What is your vision?

It is also important to use a specific strategy in terms of the channels you will use to tell your story.

TELL YOUR BRAND'S STORY THROUGH LOOK & FEEL

Finally, after you have completed all the steps above, think about how you would like to tell your story with keywords, photos, symbols & colors that challenge the recognition of your Brand.

Special attention should be paid to the choice of symbols, colors, etc. for brand storytelling, so as not to lose a potential consumer.

The ideal move is to trust the right Creative Team that will properly capture your Brand Identity.  A good designer-graphic designer plays a catalytic role, as he has the responsibility to correctly capture the visual elements of your Brand, which will determine at a primary stage the messages you want to pass on as a Brand, in combination with a good Copywriter, who has the role of using the “right” keywords that will capture your identity and trigger the consumer’s emotions.  However, you play the primary role in giving the right information to the Creative Team about your Brand, they will simply give shape to your business.